Why I Named My Brand Anthem Threads™

In the midst of designing and manufacturing the dress I’ve been working on with Schnee Way, we had to come up with a name for our brand.

It’s kind of like naming a child, ’cause your business is basically your baby, haha!

You try to think of anything and everything, but nothing seems to feel good enough.

Serious props to @schneewayofficial because she came up with the winning name… Anthem Threads™.

Why is it called that? I’m glad you asked!

Anthem Threads™ is a statement reversible dress that has song lyrics (from a secret new song of mine) to empower you to step into your song and share your message with the world.

No one can stop you from being who you were meant to be.

This is your song. It’s your anthem. And nobody can ever take that away from you.


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